Dynamic new flagship of the Datsun brand sets new standards in the segment

18 JAN 2018

JAKARTA - Datsun today revealed its most-awaited compact crossover, the Datsun CROSS – the third model introduced by the brand in Indonesia and the sixth new Datsun model globally.

Datsun CROSS

With distinctive looks and advanced technical and safety features, the new Datsun CROSS marks the start of the next phase of Datsun’s journey in the country.

Developed for Indonesia, this modern car expands the choice for Datsun customers while setting new standards in the segment and creating a new flagship of the brand in the market.

It shows the future direction the Datsun brand will take as it moves forward by delivering stylish vehicles that are multifunctional and multipurpose – vehicles that are fun to drive and equipped with user-friendly technologies that keep customers safe and connected. 

The Datsun CROSS is inspired by Datsun customers’ ever-changing lifestyles in dynamic Indonesia and in a constantly changing world.

“When Datsun returned to the Indonesian market, we promised that we would deliver three models in three years. The new Datsun CROSS allows us to fulfill that promise,” said Jose Roman, corporate vice president and global head of Datsun. “More than that, its dynamic style and technology will make it distinct. The Datsun CROSS is a new car for a new generation of customers – one which moves Datsun ahead of its rivals.”

Its style and versatility set the Datsun CROSS apart. It’s a daring new take on personal transportation: a car for all lifestyles and for a variety of tasks. It will be a reliable, practical partner and an indispensable member of the family.

The very name, CROSS, reflects its dual character, crossing the borders of daily life and performing routine tasks with ease, yet ready to take on new adventures whenever asked.

The Datsun CROSS is powered by a lightweight and highly responsive 1.2-liter 68/78 hp gasoline engine, with 104 Nm of torque for the perfect balance between brisk performance and strong economy. This highly regarded engine family is respected not just for its performance but also for its dependability. It’s a trust that’s been built up over several years, during which built and used to power a variety of Nissan and Datsun models. 

In addition to the manual transmission, the model also offers the X-Tronic CVT (continuously variable transmission). Introduced for the first time in the Datsun lineup, this latest-generation CVT technology further enhances drivability and enjoyment. Smooth and easy to drive, it’s also highly fuel efficient, offers better performance, has fewer moving parts, and is more durable, lighter and more compact than a conventional automatic gearbox.

The Datsun CROSS has been specially created to tackle a variety of road conditions in Indonesia, with protective body cladding and extensive underbody protection guarding against possible damage from mud or flying stones. The cladding is finished in a dark metallic gray with lighter metal-like inserts and contrasts with the body color to give a highly appealing, rugged look.

Datsun CROSS dimensions

Height: 1560 mm

Width: 1670 mm

Length: 3995 mm

Wheelbase: 2450 mm

Ground clearance: 200 mm

Turning radius: 4.6 m

Underlying that ability, the Datsun CROSS has 200 millimeters of ground clearance and large, 15-inch wheels, with tires specially developed from a rubber compound that gives better performance and economy.

The Datsun CROSS is also the only car in its class equipped with Vehicle Dynamic Control (VDC) technology as standard in all grades. Using the latest software controlled by onboard computers and sensors, the VDC suite of features embraces anti-lock brakes (ABS), electronic brake distribution with brake assist (EBD), traction control (TCS) and brake-limited slip differential (B-LSD). The Datsun CROSS also benefits from other safety equipment including dual front airbags, safety belt warning lights and automatic headlights.

The dual character of the car is accentuated by its purposeful and highly individual looks. Notable from the front are the distinctive “eagle-eye” projector headlamps – the car is the first in its segment to feature automatic operation of the lights. Datsun’s now familiar honeycomb grille, larger and more upright than before to accentuate the tall bonnet line, dominates the front. In profile, the rising shoulder line and the bold flick toward the rear of the car provides a link to existing Datsun design language. In the Datsun CROSS, it’s more pronounced and therefore more dynamic. It’s practical, too, with chromed roof rails as standard.

The black interior matches the exterior’s sporty image and features individual front seats with sturdy side bolsters for extra support when maneuvering. The interior is trimmed in a distinctive seat fabric, with a honeycomb pattern and discreet silver stitching.

There’s ample room for five adults and a spacious trunk for their luggage. There’s also the bonus of two extra seats in the back that can be used, if needed, over short distances.

The extensive color palette for the Datsun CROSS covers a range of seven shades including two distinctive new metallic colors – amber and copper. Other available colors include two solid shades – white and black – and three additional metallic shades: gray, red and silver.


The car will be produced at the Nissan/Datsun plant in Purwakarta, West Java, with the first deliveries planned in March. The car will be offered at a booking price starting from 163 million Indonesia Rupiah. Precise pricing and grade information will be announced closer to the start of sales.