DATSUN: AN AMBITIOUS BRAND FOR THE RISING INDIAN CONSUMERS
Posted: Wed 5 February 2014
- Datsun redi-GO CONCEPT showcases possible future direction for the brand
- Datsun GO+ confirmed as a second model in the line-up for India
- Datsun GO presented in full colour palette
- Accessorized versions of the Dastun GO to showcase personalization opportunities
Delhi, India (February 05, 2014) - For the first time in the brand's history, Datsun is participating at the 12th Delhi Auto Expo 2014 displaying its full launch line-up for up-and-coming customers in India. In addition to the Datsun GO hatchback unveiled in July 2013, the seven-seater Datsun GO+ is announced as a second model for the Indian market.
Datsun redi-GO CONCEPT- a possible future direction for the brand
Underlining the importance of the Indian market for the company, Datsun showcases the brand new Datsun redi-GO CONCEPT which will give visitors a glimpse of Datsun's potential future. The name of the new concept reflects the idea behind it - the car pushes the boundaries of tomorrow, ready to go anywhere and explore the unchallenged.
Although just a concept, it is undoubtedly functional with a high seating position and high eye-point, translating into good visibility, giving easy command of the traffic situation and confidence. Its body-type and high ground clearance make the car ready for tough road conditions providing peace of mind in any type of journeys.
The Datsun redi-GO CONCEPT represents independence and a clear mark of success for the new generation of young customers. Its modern crossover style and bright lime body-colour give it a head-turning presence on the road.
Datsun GO+ is confirmed as a second model in the Datsun range for India
To expand the variety of choice for the customers, Datsun announced the Datsun GO+ seven-seater as the second model for India. The Datsun GO+ is a move-able cozy family lounge able to accommodate all family members in one car for the journey. The light-weight car is equipped with a 1.2L engine and 5-speed manual transmission, tuned for fuel efficiency and good acceleration, whilst delivering agility on congested roads. The car will be produced at the Alliance factory in Oragadam, Chennai with production and sales to begin in the second half of 2014.
Datsun GO - a new modern choice for up-and-coming aspirational customers in India
The Datsun GO, unveiled in July 2013, will take the dominant place at Delhi Auto Expo and will be presented in its full line-up of body colours that will be available at the start of sales - blue, white, silver and red. The Datsun GO is powered by a lightweight, lively 1.2-litre three-cylinder engine providing class leading fuel efficiency. Earlier this week production of the car started at the Renault Nissan Alliance plant at Oragadam, near Chennai, Tamil Nadu, India, with first deliveries to customers planned in March 2014.
To make the choice wider and provide an opportunity for customers to personalize their cars, Datsun will offer a wide variety of accessories: from spoilers, body side moldings and alloy wheels, to fog lamps, exhaust finishers, LED kick plate, glowing logo emblem and many more. Customers will also be able to choose a variety of interior personalization items (including seat covers, floor carpet mats and mood lights) to create their preferred ambience inside the car.
Datsun GO will be offered with two year unlimited warranty.
Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan's third global brand, alongside Nissan and Infiniti, in March 2012. Datsun will provide a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan's DNA. Datsun vehicles will start sales in India, Indonesia, Russia and South Africa from 2014.
Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.
In 1933, Nissan’s founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all”. The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datson - which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.
About Nissan and Datsun in India
Nissan Motor India Private Ltd. (NMIPL) is a 100% subsidiary of Nissan Motor Co. Ltd. Japan. The company was incorporated in 2005 and offers innovative and exciting products across hatchback, MUV, SUV and sedan segments in India. Nissan together with its global alliance partner Renault set up a manufacturing plant and a Research & Development Centre near Chennai.
Nissan in India has a portfolio of two brands, NISSAN and DATSUN. Nissan has partnered Hover Automotive India Pvt. Ltd for the distribution, sales and service of vehicles under NISSAN brand. While Nissan Motor in India will be responsible for distribution, sales and service of vehicle under the DATSUN brand. NMIPL registered sales of 36,975 units in FY 2012. For more information, visit www.nissan.in.
FOR FURTHER INFORMATION PLEASE CONTACT:
Nissan Motor Co., Ltd. (Japan)
Datsun Global Communications
Global Communications Div.
http://www.nissan-newsroom.com/EN/ (For media)
http://www.nissan-global.com/EN/IR/ (For IR)