Posted: Thu 8 May 2014
JAKARTA, Indonesia (May 8, 2014) – Datsun, a brand of Nissan Motor, today launched its first Datsun car for the Indonesian market, the Datsun GO+, at its new plant in Purwakarta, West Java. The new 60,000 m2 plant, with engine assembly, body, paint, trim and chassis, will be dedicated to the production of Datsun cars for Indonesia.
"Today we celebrate the launch of Datsun GO+ Panca in Indonesia. Datsun is a brand with a special place in the hearts of Indonesia’s car enthusiasts. Many Datsun owners’ clubs have remained active since their heyday of the 1970s,” said Vincent Cobee, Global Head of Datsun. “We look forward to welcoming those passionate Datsun owners alongside a new generation of drivers looking for a durable family car that incorporates what you would expect from Datsun - engaging driving and worry-free ownership experience, competitive total cost, accessible services with transparent pricing and dealership proximity.”
At the inauguration of the new plant, Nissan Motor Indonesia also announced its participation in the Low Cost Green Car has been authorized by the government. Following the requirements of the initiative, the official name of the Datsun brand will be Datsun Nusantara, with Datsun GO+ Panca as the new model's official name.
The word "Panca" is derived from global naming of Datsun GO – GO may be translated as "five" in Japanese and Panca also meaning "five" in Bahasa Indonesia. The "+" in the name Datsun GO+ is reflective of the extra space in the third row for either passengers or luggage which allows the 5+2 MPV to accommodate two extra occupants.
Datsun GO+ Panca is the first of its kind in terms of price and value in the Indonesian family car market, and in the LCGC. Indonesian customers can start placing orders today for the new car, with first deliveries scheduled from June.
The five-door, 5+2 MPV Datsun GO+ Panca is powered by a 1.2 liter 68-horsepower engine paired with a five-speed manual transmission. Starting at 85 million IDR on the road Jakarta, Datsun GO+ Panca will revolutionize the segment with best-in-class roominess, being the only model to offer a spacious and flexible three-row interior at this price.
According to Cobee, Datsun delivers a new, modern car that is durable, accessible and comfortable and exactly what Indonesian customers – the risers – want in a family vehicle. The Datsun GO+ features a connected front seat, a speed-sensing wiper system, a Multi Information Display and follow-me-home headlights; the new model sets it apart from competitors with features only commonly seen in higher-end vehicles. A mobile docking station allows occupants to plug in their mobile devices for added convenience; an abundant selection of accessories at affordable prices will enable customers to add a personal touch to their new purchase.
"This is a proud moment for us at Nissan Motor Indonesia, with the approval of the LCGC license and the launch of Datsun GO+ in Indonesia," said Toru Hasegawa, corporate vice president, Nissan Motor Corporation and president director, PT. Nissan Motor Indonesia. "This is another step to show our commitment to this country and I am confident the new Datsun GO+ Panca will grab the hearts of our customers here."
Prices for the three grades and its derivatives range from 85 million IDR to 103 million IDR on the roads of Jakarta and will be available in 5 colors. Datsun GO+ Panca initially goes on sale at 39 dealerships, and by the end of the fiscal year, will be available at 95 dealerships nationwide.
Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan's third global brand, alongside Nissan and Infiniti, in March 2012. Datsun will provide a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan's DNA. Datsun starts sales in India, Indonesia, Russia and South Africa from 2014.
Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast' in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.
In 1933, Nissan's founding father Yoshisuke Aikawa took over the business with a vision of "mobility for all". The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT' – Datson - which later changed to Datsun. Local engineering and mass-production made the founder's dream a reality.